May 26, 2010 Leave a comment
At Cowley Road Carnival we’re announcing that online music service we7 is supporting us in some innovative ways by promoting the event on its service and providing royalty-paid music streamed to our website. we7 is planning to be at the Carnival with a presence in South Park.
The Carnival organisers can’t thank we7 enough and they in turn are pleased to have made the connection, as this is a sponsorship that has lots of benefits for everyone involved.
For we7 it offers a virtual brand a way of engaging with a geographical and cultural niche of its market in a very physical way. The firm has a base in Oxford, so this is a way of demonstrating that even virtual businesses have a place in the real world. There is value in connecting with their local communities just as much as their online ones.
And then, the Carnival – and Cowley Road – is a seedbed for up and coming musicians, and we7′s humble beginnings were in supporting unknown artists. So in a small way at any rate, association with Cowley Road Carnival connects we7 with its beginnings and helps to differentiate the brand in an increasingly crowded market.
For the musicians appearing at the Carnival, having we7 involved helps them too because it associates them with we7 subscribers who are interested in new music from diverse cultures.
And for the carnival organisers, who have limited resources for extensive promotion, it projects the Carnival online, giving access to a previously untapped seam of music fans. It also associates Cowley Road Carnival with a major music brand, which can only encourage more businesses to join in.
Now that’s worth celebrating.